If you choose a lifetime budget, all you have to do is to set a start and end of your campaign. Your ads will be spread on Facebook throughout the period you set. On the other hand, if you choose a daily budget, Facebook will run your ads within your daily cap. Your ads will be spread throughout the day until the cap limit is reached. Recently Facebook rolled out a major change in bidding and optimization. You can optimize your ads for either link clicks or app installs.
If you choose app installs, your ads will be shown to p[eople who are most likely to install your app. Link clicks are the other option you have. This will ensure a very high conversion rate. But you should only choose this if you are confident with your targeting and other factors like app description, app landing page, app function etc.
If you are starting with your advertising campaign, you might face some initial difficulty in understanding the bid. During the bidding process, the ads that target the same audience goes into the auction.
This includes yours and submissions from other advertisers as well. You can either choose a manual or automatic bid process. You can choose the payment for either ad impression or pay per result. The former is when someone is shown your ad and the latter for actual app installs.
Pay per impression has both manual and automatic bidding options available while on the other hand, for pay per install, only manual bidding option is available. Using XPO, you can create a Facebook app install campaign to drive more people to install your app and optimize for app events. Using Facebook for advertising your app can be the most fruitful thing in the long run.
With its massive user base, you will gain exposure to a wide variety of audiences across the globe. September 24, September 24, Table of Content. Related Posts. Is Facebook a DSP? What is Facebook Dynamic Creative? What Are Dynamic Banners? Images showing the interface are great, but try to include videos showing actual use of the app.
Split test both to see what works for your audience. Choosing the right CTA can be a game-changer for the results of your campaigns. Our own experiments have shown that having any CTA can decrease cost by 2. When it comes to the best CTA buttons for your mobile app install campaigns, we generally recommend any of the following:. One may be slightly more expensive but result in higher-quality leads, so look at big-picture data here before making any changes to your campaign.
Users are going to be most likely to download the app when the landing page opens up on their phones instead of their desktop. This is how you can get a lot of impulse installs that you might not have gotten otherwise. Keeping mobile placements enabled, therefore is key. A large number of apps have referral programs. If you have one, consider promoting it through Facebook and Instagram Ads to your existing customers.
Mention the specific benefits in your ad copy. Have the ad take users right to your referral page on the site. Keep in mind that referral programs can be a great way to reach new customers and land them quickly.
To get your Facebook ad campaign started, take a moment to identify your target users. Once you have identified the needs and types of people who download your app, you can start creating ads tailored to them.
With Facebook, you can use their rich database to target your ideal users anywhere in the world. TIP: Avoid narrow targeting and choose interests that reach a broader group of people.
You might want to narrow the audience to target a specific population. Doing so might allow you to increase your conversion rates, however, the cost-per-acquisition is going to be much more expensive than if you used a broader audience. Once you find a sizable audience, you can tweak and modify the ads to achieve your goals. As you set up your ads, there are a few things to consider:. Facebook lets you choose which App Store to send your paid traffic.
This is an important step which can be tested to see where and how you get the best results. Two most popular app stores. Alternatively, Facebook App Install Ads allow you to promote other app stores, too:. Create ad sets for each app store. Note: Be sure to have your app integrated with Facebook using as this will allow you to:. Fortunately, integrating your app can be done quickly and easily in Facebook for Developers.
Use this Quick Link. Integrate your app to use Facebook Ads. For more support on integrating your app on Facebook, try the following guides:. Once your app is successfully integrated with Facebook, you will have the ability to track these 14 standard events:.
You can optimize your ad delivery based on any of these events. In the Facebook Ad setup page, you can then choose your ad delivery style:. For best result, use either App Installs or an app event that tracks conversions. This will display your ads to the most amount of people likely to: download your app, complete registration, make a purchase, and so on.
This will also decrease your cost-per-acquisition. If you need creative ideas for the visual element of your ads, check out these resources:. VoyMed ia partners with brands to increase their online revenue and optimize their online business. For a personalized plan to drive more traffic to your app, feel free to contact us. Similarly, HealthifyMe , a health app was able to increase their monthly install volumes by over 5x while achieving a 4x increase in return on ad spend.
Find out more. Create an online presence. Get started. Step 1 Promote your app from your Facebook Page. Add a call-to-action button to your Page. Introduction to Facebook Pages. Implement the Facebook SDK.
Step 3 Create a mobile app ad. Step 4 Measure your ads and learn from your results. Learn more about measuring your app ads. Measurement Foundations. Personalized Plan Get marketing guidance tailored to your goals.
Create a Plan. Success Story Jackpocket sees increased click-to-install ratios with playable ads on Facebook. Read the story. Was this page helpful? Facebook Pages. Instagram Profiles. Facebook Ads. Messenger Ads. Instagram Ads. Set Up a Facebook Page. Getting Started with Messenger.
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